How CRO, Cart Abandonment, and Customer Satisfaction Affect E-Commerce Profits

If you’ve heard of the Bermuda Triangle—an infamous region where ships and planes allegedly vanish without a trace—then you can appreciate the imagery of e-commerce businesses getting “lost” when certain conditions align. For online retailers, the three major forces that can drag them down are Conversion Rate Optimization (CRO), Cart Abandonment, and Customer Satisfaction. Handled […]